How we can help?

“Business Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. It’s the framework for aligning your actions with your goals.” – Michael E. Porter, McKinsey & Company

Challenges in business strategy

In 2025, business leaders face a complex mix of strategic challenges driven by economic volatility, trade wars, evolving consumer expectations, and digital fatigue. Inflation, fluctuating interest rates, and geopolitical instability are making strategy formulation and international growth more unpredictable, are pushing companies to rethink how they deliver value. Many organisations are also grappling with the aftereffects of rapid digital transformation, now facing fragmented systems, underwhelming ROI, and internal resistance to ongoing change.

At the same time, workforce dynamics and margin pressures are testing operational strategies. The global talent shortage, hybrid work complexities, and changing generational values are reshaping employee engagement and retention models. Cost pressures from wages, ESG investments, and supply chain reconfigurations are compressing margins, pushing firms to balance efficiency with innovation. Strategic ambiguity is growing, leaders are unsure where to focus, how to differentiate, and how to make the right trade-offs between growth, risk, and long-term resilience.

Business Strategy service description

We offer a comprehensive suite of services designed to support and enhance your business strategy. Our expert team of strategic consultants works closely with clients to develop and implement strategies that drive growth, improve efficiency, and ensure long-term success. We provide tailored solutions that address the unique challenges and opportunities within your industry, helping you to navigate complexities and seize opportunities.

Our approach combines in-depth market analysis, strategic formulation, and insight to create actionable plans that align with your business objectives and deliver measurable results:

  • Strategy Formulation: Craft robust strategies that address your unique business challenges and opportunities
  • Solving Business Problems: Address and resolve business issues that stymie performance, ensuring operational efficiency and effectiveness
  • Market Analysis: Conduct thorough market research to understand industry trends, customer preferences, and competitive landscape
  • Performance Monitoring: Implement systems to track the performance of strategic initiatives and adjust plans as needed
    Risk Management: Identify potential risks and develop strategies to mitigate their impact on your business
  • Stakeholder Communication: Facilitate clear and consistent communication with all stakeholders to ensure strategic alignment, manage expectations, and foster collaboration between senior and mid level management
  • Change Management: Provide support and guidance to manage organisational change effectively, ensuring smooth implementation of new strategies

Summary

We specialise in developing and executing business strategy that drives growth and competitive advantage. Our team of experts works closely with your organisation to identify key opportunities, mitigate risks, and ensure alignment with your business goals.

We focus on providing actionable insights and customised solutions that address your unique challenges. Through our collaborative approach, we empower your leadership team to make informed decisions and implement effective strategies. Partner with us to transform your strategic vision into measurable results and sustainable success.

Partner with us to transform your strategic vision into a clear, actionable roadmap for success in the UAE or other GCC countries.

How we can help

Independently verifying that deliverables are accurate, timely, and aligned with the client's strategic goals and are value-adding.

Drive transformation with data-driven insights, actionable strategies, and guiding execution to unlock sustainable growth.

Ensuring the structure, processes, and governance are aligned to strategy, and practically implementable - delivering measureable value.

Methodology

Hypothesis-Driven Strategy

Rather than trying to solve a broad problem by analyzing everything, you start with a clear hypothesis — a smart, educated guess about what’s causing the problem or what will unlock value — and then you test it systematically.

Why it matters:
This saves time, focuses effort, and drives analytical discipline. It avoids the "boil the ocean" problem where teams analyze vast amounts of data without direction.

How it looks in practice (Steel company example):

  • Hypothesis: “The steel manufacturing plant can regain margin by optimising energy costs and expanding solar capacity.”

  • You then test: What % of cost base is energy? How do peers handle this? What's the ROI on solar expansion?

  • If validated, this hypothesis drives investment in energy efficiency and informs CAPEX planning.

Data-Backed Insights

You don’t build strategy on intuition or anecdotes. You use hard data — from the company (sales, financials, operations), the market (benchmarks, trends), and customers (voice of customer, win/loss analysis) — to validate or reject hypotheses.

Why it matters:
It gives credibility to our recommendations and helps stakeholders trust the direction. Also, data cuts through internal politics — it's difficult to argue against numbers.

How it looks in practice (Steel plant example):

  • Company reports: Show rising freight costs (up 156%) and margin pressure.

  • Market data: GCC imports billions in steel; their exports are <$1B = opportunity.

  • Benchmarking:  conversion costs rising 29% — compare this to peers in India, GCC, or China for insights.

Execution-Focused Strategy

Strategy is only as good as the plan to deliver it. Execution-focused means you define who does what, by when, with what resources and safeguards. It also includes how to monitor progress and handle failure.

Why it matters:
Many good strategies fail due to poor implementation. This approach aligns people, timelines, budgets, and risk mitigation — making success much more likely.

How it looks in practice (Steel Plant example):

  • Initiative: Expand color-coated steel exports to Saudi Arabia and Egypt.

  • Roadmap:

    • Q1: Market feasibility study

    • Q2: Set up local distributor partnerships

    • Q3: Localise packaging/branding and logistics

  • Owner: Head of Sales – Exports

  • KPIs: Export volume from value-added products increases by 30% in 12 months

  • Risks: Market access barriers, price volatility → mitigation: trade agreements, price hedging

Working from home meant we could vary snack and coffee breaks, change our desks or...